# IBM’s New Retail Tools
How you shop: what it…

> IBM’s New Retail Tools How you shop: what it means American consumers are developing new shopping styles, concludes a new survey of 30,000 shoppers by IBM. Big Blue’s Fred Balboni explains a new suite of tools intended to help retailers…
> URL: https://www.smartdatacollective.com/15831/
> Last modified: 2009-01-14T22:03:58+00:00

# IBM’s New Retail Tools

## How you shop: what it means

American consumers are developing new shopping styles, concludes a new survey of 30,000 shoppers by IBM. Big Blue’s Fred Balboni explains a new suite of tools intended to help retailers analyze customers’ buying patterns as the downturn continues
The Smarter Planet [tumblelog](http://smarterplanet.tumblr.com) is an outgrowth of IBM’s strategic initiative to help a [world of smart systems](http://www.asmarterplanet.com) emerge.

 See this primer on Smarter Planet

		
							
					
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