Focused on Customer Analytics? Q&A With Paul Barsch

October 22, 2008
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Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating with services engineering teams to define, build, and bring new offers to market.

A self-described “information junkie” with over 15 years in marketing for information technology and consulting firms, Paul challenges all marketers to bring value to their organizations by taking the analytical path to understanding cust


Paul Barsch, Marketing Director at Teradata, the business intelligence and data warehousing firm, is responsible for coordinating with services engineering teams to define, build, and bring new offers to market.

A self-described “information junkie” with over 15 years in marketing for information technology and consulting firms, Paul challenges all marketers to bring value to their organizations by taking the analytical path to understanding customers.

As his frequent posts on the MarketingProfs Daily Fix blog and this interview make clear, he holds himself to that same high standard. read more

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