Lawrence Schwartz is the VP of Marketing at Tokutek. Mr. Schwartz has over 15 years of experience in data and information systems as an engineer, marketer, and P&L manager. He has been a featured speaker at the Percona MySQL Conference, Storage Networking World, Data Center World, and the Flash Memory Summit, has done televised interviews with O'Reilly and Silicon Angle, and has been quoted in DBTA, CTO Edge,Wired, Xconomy, and MIT¹s Tech Review. He joins Tokutek from E Ink, where he oversaw marketing and product management and led an international integration with PVI, who acquired E Ink in 2009. Before E Ink, he spent 5 years at EMC leading Symmetrix marketing, including the rollout of enterprise SSD systems. He currently serves on the Steering Committee for Big Data for the MassTLC and and is Chair of the Multi-Tenancy Committee for the Cloud Council of Seven.