Social Media Insights from Predictive Analytics
However, there is a slight problem : The chart shown above is about single words and perhaps measuring how often 2 adjacent words occur in Social Media posts could be more useful with Social Media being omitted (click to enlarge):
This leads us to the fact that most of Social Media posts where found to be about How-to’s (note that phrases How to and ways to have similar meaning). One could dig more to identify the concepts for which How-to’s apply (How to monetize, How to be successful, How to avoid mistakes etc)
The next goal was to find words and phrases that are commonly found in posts with a high number of retweets (>40). To get this insight various Text Mining techniques where used. The following features have been taken into consideration :
and here are some of the results :
- Personal Branding appears to be a hot area. People are primarily interested on the various ways they can increase their “personal worth” in the Social Media arena.
- IWOM : Internet Word Of Mouth is also a concept that frequently occurs in SM posts with many re-tweets.
- Positive & Possible : It appears that posts that discuss various possibilities in a positive way (use of the word could) where found to be re-tweeted more (recall link and increase keywords discussed previously).
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