How To Use Data To Improve SEO and Pay Per Click Results

As technology improves, so does the amount of tech data we can access. You want to make smart decisions about technology to generate business. The problem is that you’re swimming in a sea of available data. If you can’t determine which forms of information are useful, you’ll waste a huge amount of time and money. Use these tips to improve your SEO and PPC results.

Getting the most out of your spending

SEO and PPC are tools to drive prospects to you site, and to convert those prospects into paying customers. SEO refers to search engine optimization. This is the process of improving your website’s ranking in the results of a Google search.

Pay per click refers to paying for ads that appear on the web when a prospect enters a keyword or phrase. Your goal is to select the specific words that a potential customer would use in a search to buy your product or service. If the client is ready to buy, you want them to find your website during their search.

Many companies use SEO and PPC to find customers. To get the most out of your spending, you need useful information. Finding the right information is the challenge.

The importance of content

Google has recently increased the importance of useful content in their search ranking process. If you can provide blogs and articles that viewers read, you will move up in the Google search rankings.

The influence of backlinks in Google search rankings has also changed. A backlink is a hyper-link pointing to a particular web page. The Google search process now values the quality of backlinks in an article or blog, as opposed to the number of backlinks. Great content is a key to improving your search ranking.

Improving PPC results using data

PPC management can help you increase the revenue you generate from your pay per click spending. A manager can help you determine the rate you should pay for your ads, and where the ad is placed on a page.

To improve your results, you need to find useful data and use it to track your PPC results. Consider the data you can review using Google analytics:

·  The type of device used (PC or mobile), and the geographic location of the viewer who clicked on an ad.

·  Specific keywords that triggered the ad to appear. Most advertisers use a combination of keywords. Google can tell you which sets of keywords created the most clicks.

·  Where the ad was positioned on the page. You can use Google to determine the page location that creates the most viewer interest and clicks.

You can use data to increase the number of clicks generated per dollar spent. More clicks can lead to more sales of a product or service.

Optimizing search engine results

There are several Google Analytics reports that can increase your SEO results. Since good content is now a bigger factor in Google search rankings, you need data that measures the effectiveness of your content:

·  Content efficiency: How many people click on a specific blog or article? Once they view the content, how long do they stay? If a reader is engaged, they will stay longer and read the entire article.

·  Acquisition efficiency: Where do your website visitors come from? Organic traffic is traffic that comes to your website from unpaid search results. One of the goals of SEO is to drive more organic (free) traffic. Direct traffic occurs when someone types your URL into his or her browser. You can also drive traffic from paid ads on Twitter, Facebook, etc.

·  Links: If someone like your content, they may link to your site. If a large site links to you, it can dramatically increase traffic to your website.

The idea here is to add or change the content on your site, then review to see the impact on SEO. This strategy can help you understand what your viewers really want to see and read about.

Use both PPC and SEO data to increase your web traffic and generate more business.