Sign up | Login with →

Posts by Sean Mallon Subscribe

Report: Brands Use Advanced Analytics to Reach Double Digit Growth

Web analytics technology has evolved in remarkable ways over the last 20 years. Web-Counter, the first traffic analytics tool, was launched in 1996. While it was great for vanity purposes, it offered few insights to help brands boost their ROI.Newer...

Posted March 28, 2017    

Leveraging Big Data to Boost Sales

In today’s tech-driven world, using big data is practically a requirement. When it comes to leveraging it to boost sales, several strategies will put you on the right path, one that will help you increase revenue and stay competitive in your...

Posted March 21, 2017    

How to Integrate Finance and Operations by Leveraging Cloud Storage

Finance executives almost never get to see the full picture of the performance of the company as they are only presented with certain types of data that relate to their work. Since their tasks mainly involve things like setting budgets, preparing...

Posted March 7, 2017    

3 Lessons for enterprise Businesses After Yahoo's Admission of a Massive Data Breach

Yahoo! faced a myriad of scandals during 2016. The company is facing a lawsuit after CEO Marissa Mayer was accused of illegally terminating male employees. However, the biggest problem the company faced was a recent data breach.What can other large...

Posted January 11, 2017    

The Data Driven World: Is it possible to Leverage on Analytics to Recognise Market Trends?

The internet of things (IoT) has put far-reaching possibilities before us, but can we utilize the possibilities in understanding initially unpredictable trends? As our computers get better in connecting us to global news and trends—from common...

Posted December 28, 2016    

How Artificial Intelligence Will Change the Marketing Profession

Dawn of the AI Marketing RevolutionMarketing automation has been around since the late 1990s. However, artificial intelligence has only recently begun to realize its full potential.How will new AI technology transform the marketing profession over...

Posted December 15, 2016    

Cloud Metadata Is Making Waves with Business Intelligence

Over the past year, the cloud computing industry has reached an inflection point. Cloud providers used to focus on delivering state-of-the-art IT services. However, demand for their technology has grown exponentially, which has forced them to focus...

Posted December 8, 2016    

Why Artificial Intelligence Will Be Analog

For many people, the word “digital” is synonymous with modern, technologically advanced programs or devices capable of performing complex processes in a fraction of the time that it would take a manual or analog system to do the same thing. Analog,...

Posted December 6, 2016    

Using Big Data to Optimize Your Media Buying Campaign

There are endless numbers of advertising mediums to grow your brand over the Internet. Many companies rely on Google Adwords and Facebook advertising, but there are other strategies worth exploring. Media buying is one of them.Media buying is the...

Posted October 7, 2016    

Understanding Cloud Services And Their Benefits

You have probably heard people talking about the Cloud, but unless you use it yourself you may be unsure why it matters. Cloud services are the catch-all term for outsourced online hosting and storage services, operated through third party software...

Posted September 3, 2016    

Big Data and IP Rights – Where Their Paths Meet

Big data has been a game changer for almost every industry. While it has created many new opportunities for businesses to improve efficiency and provide higher quality services, it also raises some other concerns. One of the biggest...

Posted September 1, 2016    

IBM Study Shows Big Data Improves Food Safety

Food safety is a very serious concern for every restaurant manager. Contamination or an outbreak can jeopardize the health of their customers, which can threaten your reputation, lead to regulatory fines or even get your business shut down by the...

Posted August 22, 2016