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3 Lessons for enterprise Businesses After Yahoo's Admission of a Massive Data Breach

Yahoo! faced a myriad of scandals during 2016. The company is facing a lawsuit after CEO Marissa Mayer was accused of illegally terminating male employees. However, the biggest problem the company faced was a recent data breach.What can other large...

Posted January 11, 2017    

The Data Driven World: Is it possible to Leverage on Analytics to Recognise Market Trends?

The internet of things (IoT) has put far-reaching possibilities before us, but can we utilize the possibilities in understanding initially unpredictable trends? As our computers get better in connecting us to global news and trends—from common...

Posted December 28, 2016    

How Artificial Intelligence Will Change the Marketing Profession

Dawn of the AI Marketing RevolutionMarketing automation has been around since the late 1990s. However, artificial intelligence has only recently begun to realize its full potential.How will new AI technology transform the marketing profession over...

Posted December 15, 2016    

Cloud Metadata Is Making Waves with Business Intelligence

Over the past year, the cloud computing industry has reached an inflection point. Cloud providers used to focus on delivering state-of-the-art IT services. However, demand for their technology has grown exponentially, which has forced them to focus...

Posted December 8, 2016    

Why Artificial Intelligence Will Be Analog

For many people, the word “digital” is synonymous with modern, technologically advanced programs or devices capable of performing complex processes in a fraction of the time that it would take a manual or analog system to do the same thing. Analog,...

Posted December 6, 2016    

Using Big Data to Optimize Your Media Buying Campaign

There are endless numbers of advertising mediums to grow your brand over the Internet. Many companies rely on Google Adwords and Facebook advertising, but there are other strategies worth exploring. Media buying is one of them.Media buying is the...

Posted October 7, 2016    

Understanding Cloud Services And Their Benefits

You have probably heard people talking about the Cloud, but unless you use it yourself you may be unsure why it matters. Cloud services are the catch-all term for outsourced online hosting and storage services, operated through third party software...

Posted September 3, 2016    

Big Data and IP Rights – Where Their Paths Meet

Big data has been a game changer for almost every industry. While it has created many new opportunities for businesses to improve efficiency and provide higher quality services, it also raises some other concerns. One of the biggest...

Posted September 1, 2016    

IBM Study Shows Big Data Improves Food Safety

Food safety is a very serious concern for every restaurant manager. Contamination or an outbreak can jeopardize the health of their customers, which can threaten your reputation, lead to regulatory fines or even get your business shut down by the...

Posted August 22, 2016    

4 Disastrous Big Data Mistakes Your Brand is making

Sun Tsu once said, “every battle is won before it is ever fought.” He was referring to the importance of information, which is a crucial asset on both the battlefield and the business world. In the 21st century, big data is the commodity that brands...

Posted August 11, 2016    

How is Big Data Changing the Tourism Industry?

 Research from the World Travel and Tourism Council shows big data is transforming the global tourism industry. According to the WTTC whitepaper, some of the changes are beneficial to the industry, while others are discouraging some people from...

Posted August 4, 2016    

Big Data Drives Booming Demand for Fantasy Sports

Fantasy betting is growing faster than anyone could ever have predicted. In 2008, one in six Americans admitted to betting on sports. That number has increased significantly in the years since. According to recent statistics, North Americans are...

Posted July 27, 2016