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How Media Monitoring Helps You Tap into Big Data

November 18, 2015 by Elizabeth Victor

Big data is a big deal lately across marketing channels, and is also a puzzle for many companies. For many, the amount of data is so “big” that it is hard to decipher through the noise and make sense of it all. This is where media monitoring tools can help you.[read more]


What Does Big Data Mean for the Future of Social Media?

November 18, 2015 by Ryan Kidman

The social media industry has grown leaps and bounds in the past decade, but some challenges have persisted. Major networks such as Facebook have struggled to meet revenue targets. Facebook’s IPO stock price was based off revenue growth figures that have failed to materialize over the past few years, raising concerns that the site couldn’t monetize its users as well as analysts hoped.[read more]


A Look at SparkSQL

November 18, 2015 by Jim Scott

If you’ve been reading about Apache Spark, you might be worried about whether you have to relearn all of your skills for using it to interact with databases. With Apache Spark, whether you’re a DBA or a developer, you’ll be able to interact with Apache Spark in the way you’re used to—while solving real problems.[read more]


Big Data in Big Oil: The Amazing Ways Shell Uses Analytics to Drive Business Success

November 17, 2015 by Bernard Marr

The oil and gas industries are facing major challenges - the costs of extraction are rising and the turbulent state of international politics adds to the difficulties of exploration and drilling for new reserves. In the face of big problems, its key players are turning to Big Data in the hope of finding innovative solutions to these pressing issues.[read more]

How the Healthcare Industry Can Save Big with Big Data

November 17, 2015 by Xander Schofield

When it comes to big data, just about every industry can benefit in some way or another. The healthcare sector is just starting to realize the potential value of big data, and the next several years will illustrate just how powerful and useful it can be to have detailed records of all kinds of patients over time.[read more]

How Is Mobile Technology Impacting the Food and Beverage Supply Chain?

November 17, 2015 by Keith Peterson

Mobile technology is positively affecting businesses across the globe, allowing for real-time data transmission, instant collaboration, and the ability to access key business metrics from just about anywhere. With mobile supply chain applications, business owners in the food and beverage industry have greater insight into their everyday workflow – accessing data on the fly, enabling them to make better decisions faster.[read more]

Text Analytics Gurus Debunk 4 Big Data Myths

November 16, 2015 by Tom Anderson

There are a lot of myths out there surrounding next generation research techniques around data from small to big. Text analytics, if done correctly, can offer insights into problems from a new more encompassing and accurate perspective.[read more]


Twitter, the Sims, and Big Data

November 16, 2015 by Ioana Sima

One of the first rules of big data, could quite possibly be the following: there is no Big Data. That is – there is no single piece of big data research that is definitive. A research that gives you completely conclusive results, a research that does not generalize, a research piece that will be relevant in its entirety the next day after it has been drafted.[read more]


Control Business Costs with Workforce Analytics

November 16, 2015 by Sarah Smith

When something goes wrong in a company, the availability of analytics data should motivate employers to resolve quickly worker claims and take steps to address problems identified or predicted by their software.[read more]

Why Waste Time Adapting Surveys for Mobile Devices?

November 13, 2015 by Annie Pettit

These days, it seems as though every survey needs to be designed twice. Once for regular desktop computers and then a second whereby we redesign the original survey to work better on a smaller mobile device like a tablet or phone.[read more]


Working With Your IT Department to Improve Corporate Efficiency

November 13, 2015 by David Schwartz

For a while now, companies have been re-evaluating their commitment to onsite IT because there are other options available that can help them make their business teams more cost effective. Here are 5 ways that IT departments are helping companies improved corporate efficiency.[read more]

Fog Computing Will Trend Upwards With IoT Innovation

November 13, 2015 by Natalie Lehrer

The applications of Fog Computing are endless. Fog Computing will become more prevalent in consumer related applications. Think about the technical advances the finance industry could muster up using the idea of Fog Computing. The Cloud Computing trend isn't going anywhere anytime soon, yet, you should start to hear more about Fog Computing in the upcoming years.[read more]

Big Data Analytics: 9 Easy Steps to Unlock Breakthrough Results

November 12, 2015 by James Parnitzke

Older management styles and obsolete thinking have created needless friction between the business and their supporting IT organizations. To unlock breakthrough results requires a deep understanding of why this friction is occurring and what can be done to reduce this unnecessary effort so everyone can get back to the work at hand.[read more]

How Microsoft SharePoint Can Transform Your Business

November 12, 2015 by Annie Bustos

Launched by Microsoft in 2001, the SharePoint platform has become a “jack of all trades” type of platform that includes a wide range of business functions that can transform an antiquated business into a model of collaboration, speed and efficiency.[read more]

All-Channel Marketing Is NOT Omni-Channel Marketing

November 12, 2015 by Bill Franks

I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic game at first, I will explain why it is much more than that.[read more]

Oracle Must Pivot to Business Applications

November 11, 2015 by Robert Kugel

Whatever Oracle’s cloud strategy had been the past, this year’s OpenWorld conference and trade show made it clear that the company is now all in. In his keynote address, co-CEO Mark Hurd presented predictions for the world of information technology in 2025, when the cloud will be central to companies’ IT environments.[read more]

Most Swans are White: Living in a Predictive Society

November 11, 2015 by Eric Siegel

Eric Siegel’s book—Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die—deals with quantitative efforts to predict human behavior. One of the earliest efforts to do that was in World War II. Norbert Wiener, the father of “cybernetics,” began trying to predict the behavior of German airplane pilots in 1940—with the goal of shooting them from the sky.[read more]

Introduction to Data Lineage

November 11, 2015 by Zygimantas Jacikevicius

Sophisticated modern businesses like banks and insurers are data rich. Data is fundamental to their business effectiveness and efficiency. However, data is not just relevant to the business processes that create it. Many classes of data are essential outside of their main business purpose. This may be for internal reporting and analysis, for use by other applications or for exchange with third parties.[read more]


3 Ways the Internet of Things Will Change Every Business

November 10, 2015 by Bernard Marr

Have you entered the Internet of Things yet? If you have a FitBit or other activity tracker that talks to your smartphone, you have. If you have a thermostat, alarm system, or lights in your home that you can control with your computer or phone, you have. But even if you haven’t got one of those devices yet, I’m betting you will within the next 5–10 years.[read more]


How Should Companies Approach Big Data Discrimination?

November 10, 2015 by Rick Delgado

Nearly every business strategy introduced these days usually includes some form of big data analytics. This has led to an explosion in the amount of information available to companies and institutions. Never before have they been able to access so much data based on so little criteria.[read more]

Automatically Update Frozen Reports in Dashboards

November 10, 2015 by Gadi Yedwab

Often, these reports are live, but in some cases you may want to display daily, weekly, or monthly generated frozen reports. If a report doesn’t need to be live (for instance, for daily or weekly calculations), it may perform more quickly with frozen data.[read more]


Is Cloud Sameness Dangerous to Competitive Advantage?

November 9, 2015 by Paul Barsch

As more companies turn to cloud computing, and use the same applications available from a specific cloud provider, there could be danger of losing elements of competitive advantage wrought by technological advances.[read more]

Is Wearable Tech Creating a Data Time Bomb?

November 9, 2015 by Martin Doyle

The company that made your smartphone is no longer a hardware manufacturer. It has become adept at harvesting and managing data from it users, too. Every device has a series of sensors, as well as a user login and an account where data is stored.[read more]

How Predictive Analytics Will Affect Big Data’s Future

November 9, 2015 by Brigg Patten

Predictive analytics is one of the biggest trends in business today. There are many companies investing time and money into this area of their business. However, there is also a lot of new technology coming out in this sector of technology. Predictive analytics takes big data one step further.[read more]

What Is the Value of Big Data to Your Business? [INFOGRAPHIC]

November 6, 2015 by Sivakumar Soundararajan

With the constant flow of data from multiple sources including the internet, social media, news, and CRM tools, it’s important to figure out what all this data means to your business and what value it brings. Most companies collect data in one form or another and to each company, data represents something different. The value of data to every organization lies in the volume of data collected, its complexity, variety and the speed with which the data is received.[read more]

Big Data E-Learning Is Improving Education

November 6, 2015 by Sarah Smith

The world of education has forever been changed by the development of big data e-learning. This technology provides a variety of effective online learning systems. It is able to collect huge amounts of data about how a student is performing with online testing and other types of activity.[read more]

Splunk Takes on Internet of Things and Bolsters Enterprise Security

November 6, 2015 by Tony Cosentino

Splunk’s annual gathering, this year called .conf 2015, in late September hosted almost 4,000 Splunk customers, partners and employees. It is one of the fastest-growing user conferences in the technology industry. The area dedicated to Splunk partners has grown from a handful of booths a few years ago to a vast showroom floor many times larger.[read more]

UX for Open Data: Two Great Trends for One Online World

November 5, 2015 by Stuart Ridgway

Whether you know it (like it) or not, the Internet is driven by open data. When you go to an ecommerce site to search for new shoes they are most likely showing inventory pulled from several suppliers in real time. The only way the reseller can provide immediate results when you type in Elton John mirrored platforms is if the shoe data is available from the suppliers in some kind of structured, open data format.[read more]


How to Use Big Data to Improve Your Website’s SEO

November 5, 2015 by Abdullahi Muhammed

You already know you should follow SEO best practices to stay ahead of your competitors. Here are ways to use Big Data to improve your website’s SEO.[read more]


Handling the Information Overload in Marketing With Big Data

November 5, 2015 by Anand Srinivasan

A recent poll among CMOs of a number of large organizations showed that over 70 percent of those surveyed felt ill-equipped to deal with the data coming at them from all directions.[read more]