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Outsmart Your Competition With Big Data

August 24, 2015 by Sean Mallon

Few businesses rely on big data when it comes to their marketing. But those who do rely on it to outsmart, outmatch, and outdo their competitors. Big data can transform any marketing strategy. It pinpoints customers needs, wants, and desires.[read more]

Data and Analytics in the Cloud Is a Reality Today

August 24, 2015 by Tony Cosentino

As the research shows, the importance of cloud data and analytics is continuing to grow. The importance of this topic makes me eager to discuss further the attitudes, re­quire­­ments and future plans of organizations that use data and analytics in the cloud and to identify the best prac­tices of those that are most proficient in it.[read more]


Spotlight on Sync

August 24, 2015 by Shawn Gordon

The founders of Sync, are also the founders of a company Netfirms in Canada, a premier hosting service there. Something that was an issue with them over time was the lack of full security with file sharing services like Dropbox, so after they sold Netfirms, they set out to make an easy to use, multi platform and fully secure, encrypted and unreadable by the hosting service file sharing system, they have realized that with Sync.[read more]

What Is Your Big Data Analytics Stack?

August 21, 2015 by Radhika Subramanian

We often get asked this question - Where do I begin? How are problems being solved using big-data analytics? To answer this question we need to take a step back and think in the context of the problem and a complete solution to the problem.[read more]

Judgmental Adjustments to the Forecast

August 21, 2015 by Michael Gilliland

Take a look at your historical forecasting performance data. (Every organization should be recording, at the very least, the statistical forecast (generated by the forecasting software) and the final forecast (after adjustments and management approval), to compare to the actual that occurred.[read more]


Just How Important Is Big Data for Retailers?

August 21, 2015 by Jonha Revesencio

In a competitive business landscape like retail, access and usage of big data is a source of competitive advantage. In the past, entrepreneurs relied on intuition to make marketing decisions. Now, data rules how commerce is being done.[read more]

Host Analytics Modeling Cloud Simplifies Planning and Reporting

August 20, 2015 by Robert Kugel

Our benchmark research on next-generation business planning finds that a large majority of companies rely on spreadsheets to manage planning processes. For example, four out of five use them for supply chain planning, and about two-thirds for budgeting and sales forecasting. Spreadsheets are the default choice for modeling and planning because they are flexible. They adapt to the needs of different parts of any type of business.[read more]

What Can Academics Learn From Market Researchers?

August 20, 2015 by Annie Pettit

Market research conferences pay a lot of attention to balancing out brain heavy learning with brain light entertainment. For example, ESOMAR had a SoapBox to allow anyone to rant on any topic for a couple of minutes. MRIA had ping pong tables freely available during breaks. MRA planned a bar hopping social event. I’ve seen caricaturists, photo booths, prize drawings, and more.[read more]

Top 3 Challenges Retailers Overcome With Business Analytics

August 20, 2015 by Larisa Bedgood

Retailers clearly understand that as consumers shop across multiple channels and expect seamless interactions, analytics will play a vital role in customer acquisition and retention strategies. Here is how analytics can be used to address the top 3 challenges.[read more]


How Application Tiering Reduces Infrastructure Cost [INFOGRAPHIC]

August 19, 2015 by Sai Gundavelli

Data is growing at a faster pace than ever. The amount of global data will reach 40 Zettabytes in just five years, equal to about 8.5 trillion DVDs.[read more]

Big Data, ESP and Transubstantiation

August 19, 2015 by Martyn Jones

To the layperson anxious for answers to complicated questions, the very idea of bringing together sets of disparate data and turning it into precious insights may seem like magic, a modern day alchemy, a goal placed well beyond the grasp of mere mortals. Fortunately, this is no longer the case, thanks in part to bagatelle-proportioned advances in Big Data and Big Data analytics and massive advances in imagination; we are able to look into the past, the present and the future, with absolute certainty.[read more]

4 Ways to Protect Your Business from Phishing Scams

August 19, 2015 by Kyle Cebull

Since phishing typically impacts users on a personal financial level, it’s not something that is often given much thought. However, with a little careful training and proactive measures you can ensure that your users and your business are protected from phishing scams.[read more]


How Walmart Is Tackling the Big Data Skills Crisis

August 18, 2015 by Bernard Marr

As the amount of digital information generated by businesses and organizations continues to grow exponentially, a challenge – or as some have put it, a crisis - has developed. There just aren’t enough people with the required skills to analyze and interpret this information – transforming it from raw numerical (or other) data into actionable insights – the ultimate aim of any Big Data-driven initiative.[read more]


4 Organizations Making Meaningful Differences for Diversity in Tech

August 18, 2015 by Jonha Revesencio

Many companies will say that there is still a lot of work to be done, but the four organizations listed below are actually taking action and leading the way when it comes to diversity initiatives and opportunities for talented engineers—regardless of gender, race, or nationality.[read more]


Less Dogma Equals Better Decision Making

August 17, 2015 by Paul Barsch

Some of the biggest breakthroughs come as a result of challenging assumptions; especially those that are commonly accepted. But first you'll need to put processes, systems and people in place to continually overcome preconceived notions.[read more]


How Airlines Are Using Big Data: The Benefits and the Controversy

August 17, 2015 by Jonathan Buckley

With big data now being used in so many different industries, it should probably come as no surprise to hear commercial airlines have been adopting big data analytics to improve their own businesses. Big data can be a highly versatile tool, something that helps companies be more responsive to change and become more prepared for the future. Airlines have long seen the inherent value in this and have slowly evolved to take advantage of big data’s strengths.[read more]

Differences Between Large and Small Companies Using BYOD

August 17, 2015 by MIKE20 Governance Association

Regardless of company size, Bring-Your-Own-Device (BYOD) has become quite popular. According to Gartner, half of employers surveyed say they’re going to require workers to supply their own devices at work by 2017. Spiceworks did a similar study, finding about 61% of small to medium sized businesses were using a BYOD policy for employee devices. Businesses of all sizes are taking BYOD seriously, but are there differences in how large and small companies handle their policies?[read more]

Optimization Analytics Comes to the Mass Market

August 14, 2015 by Robert Kugel

Optimization is the application of algorithms to sets of data to guide executives and managers in making the best decisions. It’s a trending topic because using optimization technologies and techniques to better manage a variety of day-to-day business issues is becoming easier. I expect optimization, once the preserve of data scientists and operations research specialists will become mainstream in general purpose business analytics over the next five years.[read more]

How to Clean Survey Data

August 14, 2015 by Annie Pettit

As much as you’d like to dive directly into your data, the best data analysts know that garbage in garbage out will be the phrase of the day if time isn’t spent cleaning the data first. With that in mind, here are a few important steps you’ll need to take to clean your survey data.[read more]

Multistage Modeling with SAS Forecast Server Client (Part 1)

August 14, 2015 by Michael Gilliland

The rapid development of information technologies in the recent decade provides forecasters with huge amount of data, as well as massive computing capabilities. However, “sufficient” data and strong computing power do not necessarily translate into good forecasts. Different industries and products all have their unique demand patterns. There is not a one-size-fits-all forecasting model or technique.[read more]


5 Game Changers for the Modern Data Warehouse

August 13, 2015 by Rick Delgado

The technological world is moving fast, and many IT departments are scrambling to keep up with it. At the heart of most IT operations is the data warehouse, and one of the chief responsibilities of managing it is to ensure the data warehouse is kept up to date, ready to handle any new demands that arise. This task can be difficult at times, especially considering how revolutionary some advances are.[read more]

How to Target and Retain Millennials in the Automotive Sector with Big Data

August 13, 2015 by Larisa Bedgood

Despite an overall healthy industry outlook, there are still challenges facing auto industry players. Competition for market share, rising costs to support product differentiation, and a flourishing frontier of digital advertising has left vehicle manufacturers and dealers alike searching for ways to gain competitive advantage in a crowded atmosphere. With this shift, a considerable amount of focus is being directed towards reaching today’s must have demographic: Millennials.[read more]

If I Text You Tonight, Will Your Analytics Text Me Back in the Morning?

August 13, 2015 by Bill Franks

It’s a classic scenario. Two people meet at a party. They chat and then exchange information. However, they never speak or meet again. It is as though the contact information was never exchanged. So, what happened? Was there never intent to follow up? Or, did the information get lost, forgotten, or placed in a pile that never got acted upon?[read more]

Automate the Boring But Essential Parts of Your Data Warehouse

August 12, 2015 by Keith Peterson

To deliver on your company’s future demands for data and insights, you will need to maintain your existing data warehouse – and add the great new capabilities available with big data management and in-memory analytics. The real opportunity is in making those technologies work together smoothly with minimum effort and risk.[read more]

The Era of Cloud Computing: An Interactive Timeline

August 12, 2015 by Richard Thelwell

The term “cloud computing” may be commonly uttered in businesses all over the world, but its complex history is less well known. Our interactive timeline explores the history of Cloud Computing and its future.[read more]

This Is Why You Shouldn’t Weight Your Survey Data

August 12, 2015 by Annie Pettit

For a long time I’ve been a big proponent of weighting data as little and as rarely as possible. You see, I would rather fill cells to achieve the desired sample size rather than fake cells based on data I’ve already gathered – not on data that I failed to gather. Obviously, I failed to gather that data for a specific reason, perhaps one that is completely unknown and unguessable to me.[read more]


3 Ways Big Data Is Changing Financial Institutions Forever

August 11, 2015 by Bernard Marr

Big data and financial services are natural match – after all, with nothing to manufacture, and no physical product to sell, data is the bedrock the industry is built on. On top of that, most of their business is quantitative – they mainly deal in good old-fashioned numbers – the simplest data to record and analyze.[read more]


Rent-A-Botnet Free Cloud-Based Servers May Encourage Cyber Warfare

August 11, 2015 by David Schwartz

As the Internet has become an integral part of our economic and personal lives, hackers have found new ways to exploit the technologies that promote and support it. Google, Heroku, Cloud Foundry, Cloud Bees and other hosting providers make it possible to host applications with nothing more than an email address. This scenario gives hackers the option to auto-generate thousands of email addresses, and create free accounts for these services. The servers can then be used for a number of cyber attacks.[read more]

Six IT Essentials for Life Science Systems Integration

August 11, 2015 by Glenn Johnson

Companies of all sizes, from early-phase start-ups to Big Pharma must continuously collaborate to ensure quality, comply with regulations, and mitigate risks in each stage of the product development life cycle. Here are six key requirements for a future-proof integration platform that can help meet the demands of life science organizations.[read more]

The Data Time Investment

August 10, 2015 by Venky Ganti

In a prior blog post on challenges beyond the 3V’s of working with data, I discussed some issues which hindered the efficiency of data analysts besides drastically raising the bar on their motivation to begin working with new data. In this piece I will examine the time investment it takes to understand and find data today, questions to ask when searching and finally, those tips to draw upon in today's data-heavy environments.[read more]