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Leveraging Big Data to Boost Sales

March 21, 2017 by Sean Mallon

In today’s tech-driven world, using big data is practically a requirement. When it comes to leveraging it to boost sales, several strategies will put you on the right path, one that will help you increase revenue and stay competitive in your industry.[read more]

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How the Auto Industry Must Utilize Big Data

March 20, 2017 by Megan Nichols

Big data and IoT (the Internet of Things) will continue to play a pivotal role in the auto industry as technology like Tesla’s Autopilot and similar initiatives from Audi, Daimler, Google, and more show self-driving, data monitoring and data-driven response as increasing mainstays.Vehicles with sensor technology communicate with networks...[read more]

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The Smart Data Lake Imperative

March 17, 2017 by Sean Martin

The large volumes of data has created the need for a centralized platform accounting for every aspect of data-driven practices today—and tomorrow—best realized in the form of an end-user governed, self-service Smart Data Lake.[read more]

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Strategies to Overcome the Big Data Skills Gap

March 15, 2017 by Rick Delgado

Businesses face a significant challenge today, one that has no obvious answer. That challenge relates to the use of big data analytics. While most businesses understand how big data can benefit them, it takes more effort and time to actually put big data solutions into practice. Even so, that’s a challenge that can be overcome if not for...[read more]

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How to Integrate Finance and Operations by Leveraging Cloud Storage

March 7, 2017 by Sean Mallon

Finance executives almost never get to see the full picture of the performance of the company as they are only presented with certain types of data that relate to their work. Since their tasks mainly involve things like setting budgets, preparing financial reports and planning, they only get financial data as this is what they use for...[read more]

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How big data is affecting social media metrics and Facebook ad strategies

March 4, 2017 by Elianna Hyde

Social media and big data are so interconnected that they have almost become synonymous in some circles. The fact of the matter is that most experts agree that over 90% of all data in the world has been created in the past few years, and a major portion of it has something to do with social media.From this ocean of information, over 80%...[read more]

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How to Give Your Organization the Best Chance for DevOps Success

February 28, 2017 by Yaniv Yehuda

We know that the goal of DevOps and continuous processes is to ultimately provide a quicker time to market. It is important to thoroughly understand the demands in the transition from a traditional waterfall process to DevOps before fully embracing it.[read more]

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Bottoms Up! Big Data for Busier Bars

February 24, 2017 by Andrew Armstrong

From the local dive bar to the world's largest beer brands, big data empowers bar owners and brewers with information to better serve their customers, to reduce waste, and to build their bottom line.[read more]

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Microsoft’s future is in the cloud

February 17, 2017 by Daniel Matthews

Apple and Microsoft used to be the primary competitors in tech, but that's changed. With Apple charging ahead in terms of innovation and revenue, Microsoft's biggest hope is the cloud.[read more]

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DevOps First

February 16, 2017 by Pete Johnson

It has been nearly six years since then-U.S. CIO Vivek Kundra issued his Federal Cloud Computing Strategy. Typically referred to in Federal circles as “Cloud First” because of its edict to move workloads to public cloud providers instead of building more government data centers, the February 2011 strategy document was focused on cost...[read more]

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From Data to Decision: What is the REAL Crowdsourcing?

January 27, 2017 by Romi Mahajan

So the choice to crowdsource effectively is ours to make. I challenge us all to make it.[read more]

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Data-Backed Insights on Whether Email Marketing is Still Relevant

January 20, 2017 by Daan Pepijn

The last time I checked, £38 is the average ROI for every £1 invested in email marketing (source).The figure is a telltale sign of how powerful email marketing is. It’s data like this that compels the marketers and business owners to allocate a big portion of their marketing budget in their email marketing campaigns.The figure above,...[read more]

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Big Data's Effect on Marketing in the Future

January 12, 2017 by Rick Delgado

Big data analytics examines large data sets to uncover hidden patterns, market trends, customer preferences, and other useful business information. These findings can help develop effective marketing leading to increased customer engagement, customer loyalty, and business revenue. Various methods, such as data preparation,...[read more]

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3 Lessons for enterprise Businesses After Yahoo's Admission of a Massive Data Breach

January 11, 2017 by Sean Mallon

Yahoo! faced a myriad of scandals during 2016. The company is facing a lawsuit after CEO Marissa Mayer was accused of illegally terminating male employees. However, the biggest problem the company faced was a recent data breach.What can other large organizations learn from this fiasco?Background of Yahoo!’s Data BreachThe Yahoo data...[read more]

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The Healthy Data Revolution – How Biometrics Impact our Life & Fitness

January 3, 2017 by Paco Darcey

How Biometrics is changing our health and overall lives.[read more]

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The Data Driven World: Is it possible to Leverage on Analytics to Recognise Market Trends?

December 28, 2016 by Sean Mallon

The internet of things (IoT) has put far-reaching possibilities before us, but can we utilize the possibilities in understanding initially unpredictable trends? As our computers get better in connecting us to global news and trends—from common Google searches to up-to-date Twitter feeds—we may be moving closer to a time when our...[read more]

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Hackers Slip into Networks During High Traffic Times: Here’s How to Stop Them

December 22, 2016 by Marc Sollars

Threats are burrowing inside company networks every time the network is busy. Peak demand events, like stores’ sales and Holiday shopping, give criminals cover to introduce malware onto networks – or carry out exploits such as harvesting consumers’ personal details using malware dropped on the network months before.[read more]

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How Artificial Intelligence Will Change the Marketing Profession

December 15, 2016 by Sean Mallon

Dawn of the AI Marketing RevolutionMarketing automation has been around since the late 1990s. However, artificial intelligence has only recently begun to realize its full potential.How will new AI technology transform the marketing profession over the next few years? Here are a few things to look out for.Brands will have a Clearer...[read more]

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Understanding the Evolution from Relationship Databases to Semantic Graph Databases

December 13, 2016 by Sean Martin

In the ever-changing world of computing and data analytics, organizations are increasingly overcoming the technological constraints that come with the “data age” by transitioning from relational databases to graph databases.[read more]

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Cloud Metadata Is Making Waves with Business Intelligence

December 8, 2016 by Sean Mallon

Over the past year, the cloud computing industry has reached an inflection point. Cloud providers used to focus on delivering state-of-the-art IT services. However, demand for their technology has grown exponentially, which has forced them to focus on improving business intelligence for their customers.Metadata Transforms Business...[read more]