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Big Data's Effect on Marketing in the Future

January 12, 2017 by Rick Delgado

Big data analytics examines large data sets to uncover hidden patterns, market trends, customer preferences, and other useful business information. These findings can help develop effective marketing leading to increased customer engagement, customer loyalty, and business revenue. Various methods, such as data preparation,...[read more]

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3 Lessons for enterprise Businesses After Yahoo's Admission of a Massive Data Breach

January 11, 2017 by Sean Mallon

Yahoo! faced a myriad of scandals during 2016. The company is facing a lawsuit after CEO Marissa Mayer was accused of illegally terminating male employees. However, the biggest problem the company faced was a recent data breach.What can other large organizations learn from this fiasco?Background of Yahoo!’s Data BreachThe Yahoo data...[read more]

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The Healthy Data Revolution – How Biometrics Impact our Life & Fitness

January 3, 2017 by Paco Darcey

How Biometrics is changing our health and overall lives.[read more]

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The Data Driven World: Is it possible to Leverage on Analytics to Recognise Market Trends?

December 28, 2016 by Sean Mallon

The internet of things (IoT) has put far-reaching possibilities before us, but can we utilize the possibilities in understanding initially unpredictable trends? As our computers get better in connecting us to global news and trends—from common Google searches to up-to-date Twitter feeds—we may be moving closer to a time when our...[read more]

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Hackers Slip into Networks During High Traffic Times: Here’s How to Stop Them

December 22, 2016 by Marc Sollars

Threats are burrowing inside company networks every time the network is busy. Peak demand events, like stores’ sales and Holiday shopping, give criminals cover to introduce malware onto networks – or carry out exploits such as harvesting consumers’ personal details using malware dropped on the network months before.[read more]

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How Artificial Intelligence Will Change the Marketing Profession

December 15, 2016 by Sean Mallon

Dawn of the AI Marketing RevolutionMarketing automation has been around since the late 1990s. However, artificial intelligence has only recently begun to realize its full potential.How will new AI technology transform the marketing profession over the next few years? Here are a few things to look out for.Brands will have a Clearer...[read more]

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Understanding the Evolution from Relationship Databases to Semantic Graph Databases

December 13, 2016 by Sean Martin

In the ever-changing world of computing and data analytics, organizations are increasingly overcoming the technological constraints that come with the “data age” by transitioning from relational databases to graph databases.[read more]

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Cloud Metadata Is Making Waves with Business Intelligence

December 8, 2016 by Sean Mallon

Over the past year, the cloud computing industry has reached an inflection point. Cloud providers used to focus on delivering state-of-the-art IT services. However, demand for their technology has grown exponentially, which has forced them to focus on improving business intelligence for their customers.Metadata Transforms Business...[read more]

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Big Data SQL 3.0 Bridges Multiple Data Platforms Like Never Before

December 7, 2016 by Rehan Sheikh

Oracle has been a leader in the big data movement since its inception. Back in March, they introduced a new solution called Big Data SQL 3.0.Oracle Database customers frequently use Hadoop and NoSQL, so Big Data SQL 3.0 was developed with them in mind. Here are the three main benefits.Compatible With Major Hadoop ServicesThe biggest...[read more]

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Why Artificial Intelligence Will Be Analog

December 6, 2016 by Sean Mallon

For many people, the word “digital” is synonymous with modern, technologically advanced programs or devices capable of performing complex processes in a fraction of the time that it would take a manual or analog system to do the same thing. Analog, on the other hand, is generally thought of as old-fashioned and something that needs to be...[read more]

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Using Big Data to Achieve Sales Excellence

December 1, 2016 by Andrew Armstrong

Discover how using big data allows today's leading businesses to "skate to where the puck is going" to win deals in today's dynamic marketplace.[read more]

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Five Data Preparation and Analytics Predictions for 2017

November 29, 2016 by Jon Pilkington

 Believe it or not, 2017 is fast approaching. And while 2016 was a breakthrough year in the self-service data preparation and analytics world, 2017 will bring just as many – if not more – innovations that continue to transform how data scientists, data analysts, and business users harness insights to deliver business value and...[read more]

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How Big Data Helps Boost Marketing Conversion Rates

November 28, 2016 by Philip Piletic
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The many new resources and techniques continuously entering the marketplace mean that advertisers have no shortage of new methods for attracting buyers and boosting sales conversions. Big data is one of these developments, and it has the potential to transform the manner in which advertising is approached.[read more]

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The Analytics Software Learning Curve – How Steep Should You Go?

November 10, 2016 by Paco Darcey

There are a few different, and sometimes opposing forces in analytics software which make the process of evaluating, purchasing, implementing and using BI software products a complex process. The rapid pace of unstructured and structured data growth in many companies requires a reporting system which is sophisticated and powerful for:...[read more]

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Data Center Risk Assessment: Dangers of Arc Flash

November 10, 2016 by Megan Nichols

Data servers have access to their own cooling and power systems, however, without proper safety precautions, they're exposed to electrical risks, like arc flash. Don't let your data center fall victim.[read more]

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Want to Fully Leverage Data? Change the Way You Operate

November 9, 2016 by Rado Kotorov

We’re on the edge of a paradigm shift in the way organizations operate–and rightfully so. New technologies are developed daily and will only contribute to even larger volumes of information. To take advantage of the value data holds, enterprises need different skill-sets, decision-making structures and a new lens for evaluating business challenges.[read more]

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Responding to a Data Breach Starts at the Top

November 8, 2016 by Ryan Ayers

Data breaches can tarnish a company’s reputation, making it very difficult to win back customer loyalty and support. A leader’s response to a data breach can mean the difference between damage control and total chaos.[read more]

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4 Ways You Can Use Big Data to Market to Millennials in 2017

November 7, 2016 by Rehan Sheikh

Millennials are making a huge impact on the world. Since passing the Baby Boomers in population in 2012, it was forecasted that business practices needed to shift their marketing strategies soon. Well, ‘soon’ has arrived and by 2017, you’ll need to focus your marketing more toward this generation.Big data is going to be a key factor in...[read more]

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Will Predictive Analytics and POS Save Small Retailers from Extinction?

November 4, 2016 by Rehan Sheikh

Global brick-and-mortar retailers are struggling to compete against their digital rivals. Smaller retailers have been suffering the most, because they can’t compete on the same margins as larger competitors. Some experts have warned that small retailers will eventually be extinct. According to Marc Bain:“In a recent survey (pdf), 58% of...[read more]

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Hybrid Systems Integrations for Right Sized ERP

November 2, 2016 by Glenn Johnson

Finding the right integration strategy across ERP, CRM, Warehouse Management, PLM and cloud environments[read more]