Thank you for your comment and link to your related blog post. (I just left a comment there.)
The picture that often comes to mind are folks exclaiming that the "Beast" (the internet, Facebook, Google, etc.) is getting too big and doing "bad" things. Yet, they keep feeding the Beast - freely - with their status updates, posts, comments, reviews, photos, and search requests. To stop the Beast in its tracks, we could stop feeding it - but that's a limited and not-very-realistic solution for many of us. Thus, we are resigned to working through the art and science of taming this global Beast.
It's a messy job, but I, for one, am enjoying the adventure!