5 Dark Data Sources that Lead to Better Marketing Analytics
Analytics
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Analytics
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5 Dark Data Sources that Lead to Better Marketing Analytics

JonPilkington - Aug 29, 2016

Marketers have greater opportunities to reach target audiences today than ever before. There are endless ways to engage with prospects…

How to Develop your Strategy Using Data Analytics
Big Data
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Big Data
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How to Develop your Strategy Using Data Analytics

farooqsl - Aug 11, 2016

More and more industries are becoming data-driven due to the increasing capabilities of information technology. As businesses increasingly rely on…

Are Smart Data Lakes the Answer to Data Warehouses?
Big Data
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Big Data
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Are Smart Data Lakes the Answer to Data Warehouses?

Cambridge Semantics - Aug 02, 2016

A phenomenal shift has occurred over the past few years in the enterprise data world. The ubiquitous data warehouses –…

Long Live KPIs: Innovation is the New Black
Analytics
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Analytics
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Long Live KPIs: Innovation is the New Black

Melissa Thermidor - Jul 12, 2016

You've heard of them all: Myspace, Friendster, LinkedIn (post Microsoft) - all in one day and out the next. Social…

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Best Practices
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Best Practices
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Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

mariagrineva - Jun 29, 2016

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup…

Emotions: The Next (but not new) Frontier in Artificial Intelligence & Cognitive Computing
Business Intelligence
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Business Intelligence
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Emotions: The Next (but not new) Frontier in Artificial Intelligence & Cognitive Computing

LScagliarini - May 10, 2016

How you “feel” has never been more important in tech. This year, a number of companies are showing an interest…

NPV Considerations for Open Source Big Data Technologies
Best Practices
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Best Practices
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NPV Considerations for Open Source Big Data Technologies

paulbarsch - May 02, 2016

  Mention the words “open source” and all kinds ideas probably come to mind such as “free”, “agility”, and “speed”. However,…

SmartData Collective Exclusive
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How Blockchain is Challenging Finance

Melissa Thompson - Apr 18, 2016

Of all the new startups during the past decade that are classed as FinTech (Financial Technology) one of the most…

Analytics
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Five Key Benefits of Retiring Legacy Applications to the Data Lake

Cambridge Semantics - Apr 06, 2016

With its promise to transform data management and analytics by providing access to all data across the enterprise, the data…

Analytics
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Using Big Data in the Online Lending Process

Kontomatik - Apr 05, 2016

Online lenders revolutionized the way of applying for and getting a loan. All these tedious KYC procedures and scoring got…