The Cutting Edge of Big Data Monetization
An exclusive, live webinar from SmartData Collective
February 9th, 2012 at 1pm EST / 10am PST
Big Data carries many definitions, but most agree that it refers to the increased amount of data available to businesses through unstructured channels like social media. Businesses are challenged in their attempts to productively analyze this data, but most are convinced that once subjected to modern analytics, that data will yield revenue...somehow. A recent McKinsey Global Institute study found potential for numerous industries to realize substantial ROI. This exclusive SmartData Collective webinar will explore some leading examples of Big Data Analytics being converted into revenue and cost savings. Some questions to be considered by our panel are:
About the Panel:
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt & lead. Solis' previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.
Robin Carey is the co-founder and CEO of Social Media Today, LLC. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, Carey introduced Social Media Today in 2007 as an online B2B community model, connecting leading influencers across a variety of business conversations. As one of the first online B2B marketing models, Social Media Today pioneered innovative online strategies to drive customer recruitment, cultivation, engagement and management.