TomAnderson

142 Articles

How to Be a Text Analytics Rock Star in your Organization

5 MUST DOs to SUCCESSFULLY Implement Text Analytics Software and Maximize its…

TomAnderson TomAnderson 17 Min Read

Text Analytics: It’s Not Just for BIG Data

In a world focused on the value of Big Data, it’s important…

TomAnderson TomAnderson 6 Min Read

Machine Learning and Artificial Intelligence in Marketing Research

Beware These Buzzwords! The Truth About Machine Learning and Artificial Intelligence Machine…

TomAnderson TomAnderson 4 Min Read

Shedding Light on Dark Data: How to Get Started

Move over Big Data. There’s a new buzzword: dark data.It’s actually not…

TomAnderson TomAnderson 7 Min Read

Five Reasons to NEVER Design a Survey without a Comment Field

The good news is that most researchers do, in fact, understand and…

TomAnderson TomAnderson 7 Min Read

Preventing Customer Churn with Text Analytics

3 Ways You Can Improve Your Lost Customer AnalysisPreventing Customer Churn with…

TomAnderson TomAnderson 7 Min Read

How to Increase the Amount of Text Data for Analysis

How to Increase the Amount of Text Data for Analysis – Text Analytics…

TomAnderson TomAnderson 3 Min Read

Beginning Your Text Analytics Analysis Correctly

How to get a complete picture of your data: The ‘Top-Down and…

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Text Analytics Gurus Debunk 4 Big Data Myths

Four Big Data and Text Analytics Myths Debunked [Visit Forbes.com for more…

TomAnderson TomAnderson 3 Min Read

Text Analytics vs. Other Research Methods [VIDEO]

The Great Methodology Debate – IIEX2014At the Insights Innovation Exchange in Atlanta…

TomAnderson TomAnderson 2 Min Read