Analytics
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Two Opposing Views on Smart Meter Data Analytics

TeradataExperts - Mar 02, 2012

Quite a dichotomy has emerged in the utilities industry over when to develop meter data analytics. As I spoke recently with attendees of the Utilities Analytics Institute’s…

Uncategorized
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Analytics Make Smart Grids Smarter

TeradataExperts - Mar 01, 2012

The advent of smart grid and smart meter technology is changing the utility industry’s business model. As a result, utility companies face new requirements to provide advanced…

Analytics
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Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

TeradataExperts - Jan 27, 2012

For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual level. It’s simply best practice for any…

Data Mining
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Brand Management in the Age of the Connected Consumer

TeradataExperts - Jan 16, 2012

It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is the reason. In the 1930s, as P&G…

Best Practices
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Forrester: Companies That Don’t Integrate Social Data Fail in the Age of the Customer

TeradataExperts - Dec 21, 2011

Given the prominence of “all things social” in 2011, it’s an appropriate topic for this last post of the year. As 2012 begins, few executives will argue…

Analytics
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Indispensable Consumer Relationships at the Heart of Consumer Goods Strategy

TeradataExperts - Dec 09, 2011

You don’t maintain a leadership position without continually out-innovating your competition. For Procter & Gamble, this means embracing all things digital across its business. (more…)

Marketing Automation
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Indispensable Consumer Relationships at Heart of P&G Strategy

TeradataExperts - Dec 06, 2011

You don’t maintain a leadership position without continually out-innovating your competition. For Procter & Gamble, this means embracing all things digital across its business. (more…)

Market Research
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Loyalty Proven Critical to CPG Sales Growth

TeradataExperts - Sep 09, 2011

Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other day.  Citing Catalina Marketing research, the article…

Analytics
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Honing in on the Value of Social Media Data

TeradataExperts - Aug 10, 2011

My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled “Making Sense of Social Data.” It raises a number of points…

Data Quality
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Business Trip Yields Even a Lesson for Consumer Goods Companies

TeradataExperts - Jul 15, 2011

As a recently new member of the Teradata Consumer Goods team, I was happy to jump right into things with a trip to our Dallas office the…