Analytics
189 views

Two Opposing Views on Smart Meter Data Analytics

TeradataExperts - March 2, 2012

Quite a dichotomy has emerged in the utilities industry over when to develop meter data analytics. As I spoke recently with attendees of the Utilities Analytics Institute’s…

Uncategorized
179 views

Analytics Make Smart Grids Smarter

TeradataExperts - March 1, 2012

The advent of smart grid and smart meter technology is changing the utility industry’s business model. As a result, utility companies face new requirements to provide advanced…

Analytics
153 views

Some Thoughts on Measuring Consumer Marketing’s Affect on the Path to Purchase

TeradataExperts - January 27, 2012

For Consumer Goods companies it’s getting harder to argue with the value of knowing consumers and shoppers at an individual level. It’s simply best practice for any…

Data Mining
198 views

Brand Management in the Age of the Connected Consumer

TeradataExperts - January 16, 2012

It’s not surprising that Procter & Gamble pioneered the discipline of Brand Management, but what you may not know is the reason. In the 1930s, as P&G…

Best Practices
243 views

Forrester: Companies That Don’t Integrate Social Data Fail in the Age of the Customer

TeradataExperts - December 21, 2011

Given the prominence of “all things social” in 2011, it’s an appropriate topic for this last post of the year. As 2012 begins, few executives will argue…

Analytics
177 views

Indispensable Consumer Relationships at the Heart of Consumer Goods Strategy

TeradataExperts - December 9, 2011

You don’t maintain a leadership position without continually out-innovating your competition. For Procter & Gamble, this means embracing all things digital across its business. (more…)

Marketing Automation
301 views

Indispensable Consumer Relationships at Heart of P&G Strategy

TeradataExperts - December 6, 2011

You don’t maintain a leadership position without continually out-innovating your competition. For Procter & Gamble, this means embracing all things digital across its business. (more…)

Market Research
106 views

Loyalty Proven Critical to CPG Sales Growth

TeradataExperts - September 9, 2011

Traditional methods of CPG shopper marketing may be losing steam, as described in this article in Ad Age the other day.  Citing Catalina Marketing research, the article…

Analytics
124 views

Honing in on the Value of Social Media Data

TeradataExperts - August 10, 2011

My colleague in Consumer Goods, Tim Shaw, recently passed along an interesting article from Deloitte titled “Making Sense of Social Data.” It raises a number of points…

Data Quality
173 views

Business Trip Yields Even a Lesson for Consumer Goods Companies

TeradataExperts - July 15, 2011

As a recently new member of the Teradata Consumer Goods team, I was happy to jump right into things with a trip to our Dallas office the…