Gayle Nixon

31 Articles

7 Possible Cross Browser Testing Solutions for Data-Savvy Businesses

Big data has become a core aspect of modern web marketing. Companies…

Gayle Nixon Gayle Nixon 14 Min Read

Crossing the New Chasm – Moving From a Product Focus to Customer Relationships

Geoffrey Moore famously documented the technology adoption lifecycle in his book, “Crossing…

Gayle Nixon Gayle Nixon 5 Min Read

CDOs and CIOs: Just Exactly Who Is Lurking in the Shadows?

 A recent article in IT Business Edge has done an interesting pivot…

Gayle Nixon Gayle Nixon 6 Min Read

Data Is in Fashion, But Barriers Exist to Deliver Retail Customer Engagement Strategies

Improving customer engagement is a hot topic, particularly in the retail industry.…

Gayle Nixon Gayle Nixon 4 Min Read

Data Management and the Customer Interaction

This is the final blog of a 4 part series on how…

Gayle Nixon Gayle Nixon 4 Min Read

Data Within and Data Without

  This is part 3 of a 4 part series of blogs…

Gayle Nixon Gayle Nixon 3 Min Read