Examining Big Data’s Potential In Predictive Marketing
Big Data
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Big Data
259 views

Examining Big Data’s Potential In Predictive Marketing

David Rathert - August 21, 2013

The cost to store and process large amounts of data continues to fall. At the same time, new, simple software tools are emerging that allow companies to…

Best Practices
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Business Intelligence and Why You Need It

David Rathert - October 23, 2012

Everybody’s talking about business intelligence (BI), and with good reason. Implementing an effective and comprehensive BI strategy is critical to the success of your business. (more…)