AnniePettit

46 Articles

8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Big data is at the heart of all successful, modern marketing strategies.…

AnniePettit AnniePettit 16 Min Read

Ethical Considerations with Data-Driven Employee Monitoring

There are many reasons big data has become a double-edged sword for…

AnniePettit AnniePettit 16 Min Read

Why Waste Time Adapting Surveys for Mobile Devices?

These days, it seems as though every survey needs to be designed…

AnniePettit AnniePettit 1 Min Read

What’s the Big Deal with Big Data?

I recently debated big data with a worthy opponent in Marc Alley…

AnniePettit AnniePettit 3 Min Read

Do You Need a Data Scientist or a Marketing Researcher?

I was recently invited to give keynote addresses at Australia’s AMSRS conference…

AnniePettit AnniePettit 3 Min Read

What Does Your TV Say About You and Your Voting Intentions?

You are more than what you eat! You’re also what you wear,…

AnniePettit AnniePettit 3 Min Read

What Can Academics Learn From Market Researchers?

Having just attended the European Survey Research Association (ESRA) conference, my brain…

AnniePettit AnniePettit 7 Min Read

How to Clean Survey Data

 As much as you’d like to dive directly into your data, the…

AnniePettit AnniePettit 3 Min Read

This Is Why You Shouldn’t Weight Your Survey Data

For a long time I’ve been a big proponent of weighting data…

AnniePettit AnniePettit 4 Min Read

Stop Asking for Margin of Error in Polling Research

Just a few days ago, I moderated a webinar with four leading researchers and…

AnniePettit AnniePettit 4 Min Read