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Marketing

The Global Billboard Advertising Statistics and Dynamics

May 19, 2016 by Sarah Smith

Should marketing really abandon the billboard and other forms of outdoor advertising? Do these methods still have any benefit to businesses?[read more]

Soccer player predicted as the top rising star - back in November (video)

May 11, 2016 by Jure Rejec

Did you know that Big Data can help us predict who the future soccer stars will be? This is precisely what happened in Riyad Mahrez’s case, PFA Player of the Year, who has conquered the English Premier League with Leicester City.During last year’s Big Data Week Conference in London, Malta-based entrepreneur Valery Bollier correctly...[read more]

[Infographic] 5 Facts Impacting The Mobile Experience

May 9, 2016 by Jon Fraser

Mobile usage has reached an all-time high, and the number of mobile-only Internet users continues to rise. In 2016, 80 percent of North America will access the Web through their mobile devices, meaning that brands need to focus on the mobile experience to remain competitive. How can customer-centric marketers ensure that their mobile...[read more]

How to Create Effective B2B Retargeting Campaigns

May 4, 2016 by Jon Fraser

Does your sales team wish that they could create some sort of relationship with prospects before reaching out to them for the first time?  Thankfully, with the emergence of marketing tools, insight data, and flexible platforms, it is possible: you can warm-up your leads before your sales team makes the cold-call. Website...[read more]

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Enhancing Personalization Through Explicit User Feedback

May 3, 2016 by Huba Gaspar
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A brief account of technologies, practices, and ongoing research that aim to employ "explicit user feedback" in creating enhanced personalized online experiences for users.[read more]

Enriching Your Account Universe: Turn Data into Revenue

April 27, 2016 by Daniel Casarin

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing this forever, it has taken longer to catch on in the B2B world. But smart teams understand that better segmentation is the key to B2B sales and marketing success.Because of that, I’m really excited to announce...[read more]

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The Singularity and Personalization through Data: Where We Are Now

April 20, 2016 by Daniel Matthews

Big Data is allowing us to zoom closer into the personal lives of consumers. Just how close does advanced data science put us to the singularity?[read more]

All-Channel Marketing Is NOT Omni-Channel Marketing

November 12, 2015 by Bill Franks

I was on a panel for the news media community at the Teradata Partners conference a few weeks back. Our discussion centered upon how marketing is changing in today’s big data world. As the discussion started, something hit me like a ton of bricks. Namely, doing marketing across all channels is not at all the same as true omni-channel marketing. While it sounds like a semantic game at first, I will explain why it is much more than that.[read more]

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How to Use Big Data to Improve Your Website’s SEO

November 5, 2015 by Abdullahi Muhammed

You already know you should follow SEO best practices to stay ahead of your competitors. Here are ways to use Big Data to improve your website’s SEO.[read more]

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Lookalike Audiences: How to Find and Engage Them Using Big Data

November 2, 2015 by Josh Knauer

You know your target market better than anybody. You know their age range, gender, income level, education level and just about everything else there is to know. But even armed with such targeted knowledge, you may be missing pockets of potential customers - consumers that don’t fall 100% into your “target market.”[read more]

Use Big Data for Property Market Research

October 26, 2015 by Sarah Smith

Market research as a business tool is important in that it enables businesses gather information about a product, a market or a service to be presented for sale on the market, the price margins, the available competition and then analyzing the information so obtained to make your own product the best and most competitive in that market.[read more]

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Realize You’re a Data Company or Be Left Behind

October 19, 2015 by Emory Paine

If I asked you what your company did, what would you tell me? It sells cars? Develops software? Serves food? You might say any of those and more – it doesn’t really matter. You’d be wrong.[read more]

8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors

October 15, 2015 by Trips Reddy

Brands are spending millions of dollars in college athletic sponsorships but are they really worth it? How can college teams use data to show value to their sponsors? Here are 8 things every college team needs to do to attract and retain their biggest sponsors:[read more]

Collecting Analytic Data by Tracking Mobile Visitors: A Guide for Mobile Insights

October 9, 2015 by Sarah Smith

To track the mobile traffic on your website, it is recommended to create Google Analytics mobile dashboard. Google analytics dashboard provides an easy way through which the website owner can analyze and the share the data obtained. Essentially, two types are available for startups; mobile traffic dashboard and mobile vs. desktop vs. tablet dashboards.[read more]

From Master Data to Master Graph

October 6, 2015 by Peter Perera
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Today’s CRM and Master Data Management (MDM) technologies don’t enable complete customer knowledge. In fact, they unwittingly turn customer focus into customer tunnel vision. We need an epistemic graph database - a context-aware master graph - to make possible richer, fuller customer stories and expanded 360-degree views for total awareness.[read more]