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SmartData Collective Exclusive


Properly Leveraging Salesforce Connect Integration

September 28, 2016 by Sumit Sarkar

Everything is about the customer experience. Delivering a smooth, enjoyable experience is critical when it comes to increasing conversion rates and improving the bottom line, which has led to the rise of Salesforce and Salesforce Connect. Given that Dreamforce ’16 is just around the corner, now is the time for those unfamiliar with the technology to review the basics of data integration and how to properly take advantage of Salesforce Connect.[read more]


5 Dark Data Sources that Lead to Better Marketing Analytics

August 29, 2016 by Jon Pilkington

Marketers have greater opportunities to reach target audiences today than ever before. There are endless ways to engage with prospects and customers thanks to the plethora of marketing channels, solutions, and approaches now available. And, when it comes to marketing analytics, the volumes of data these tools generate provide immense...[read more]


How to Develop your Strategy Using Data Analytics

August 11, 2016 by Mohammad Farooq

The main reason many companies fail to capitalize on such analytics is the flaw of asking ‘What can they do for your business’ when the questions executives and managers should be asking is ‘How do you use best data analytics and towards what goal?’ This is why it’s important to develop a strategy but, how do you develop your strategy using data analytics?[read more]


Are Smart Data Lakes the Answer to Data Warehouses?

August 2, 2016 by Sean Martin

A phenomenal shift has occurred over the past few years in the enterprise data world. The ubiquitous data warehouses – the foundation for business intelligence and data discovery for several decades – are now becoming obsolete due to the emergence of data lakes. While both data warehouses and data lakes have their pros and cons, a new era of ‘smart’ data lakes based on semantic technology is emerging that can reduce the disadvantages of either, creating a clear path for the industry.[read more]


Long Live KPIs: Innovation is the New Black

July 12, 2016 by Melissa Thermidor

When you think of creativity and community, the last thing that comes to mind is a Key Performance Indicator - just writing that out made me feel completely dead inside. They've been around since the stone age, yet they remain the same and we continue to bang on about how important and necessary they are every chance we get.[read more]


Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.

June 29, 2016 by Maria Grineva

Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the value of its data. Yet, most of the startups I speak with are shocked to learn how much money they’re leaving on the table as a result of...[read more]


Emotions: The Next (but not new) Frontier in Artificial Intelligence & Cognitive Computing

May 10, 2016 by Luca Scagliarini

How you “feel” has never been more important in tech. This year, a number of companies are showing an interest in emotions. We’ve always believed in the value of a deeper understanding of text. While meaning and context can tell us so much, we’re leaving a lot of valuable information on the table if we’re not looking at one of the key things that makes us human.[read more]


NPV Considerations for Open Source Big Data Technologies

May 2, 2016 by Paul Barsch

Net Present Value (NPV) offers a compelling look at whether the present value of cash inflows expected from your proposed open source big data project exceed what’s potentially going out in terms of cash.[read more]


How Blockchain is Challenging Finance

April 18, 2016 by Melissa Thompson

Of all the new startups during the past decade that are classed as FinTech (Financial Technology) one of the most controversial and potentially powerful is bitcoin. Growth in the use of this cyber currency has been fantastic. Bitcoin transactions per day have grown 150% during 2015. And bitcoins are circulating as never before; with a 10...[read more]


Five Key Benefits of Retiring Legacy Applications to the Data Lake

April 6, 2016 by Sean Martin

With its promise to transform data management and analytics by providing access to all data across the enterprise, the data lake is quickly becoming more than just an industry buzzword.[read more]


Using Big Data in the Online Lending Process

April 5, 2016 by Konstantin Rabin

Online lenders revolutionized the way of applying for and getting a loan. All these tedious KYC procedures and scoring got much simpler and enabled people to quickly receive needed money. But online lenders are mostly willing to give customers only small loans since they are less risky and don’t require thorough financial verification of a given client.[read more]


Managing Projects in the Cloud

December 28, 2015 by Konstantin Rabin

Managing your projects the right way is certainly a key to get the most out of the resources at your disposal. Nevertheless, many organizations fail in identifying the most useful tool. In this article we will take a look at why your company should go for a cloud-based project management tool, identify the main benefits and also check one of the greatest options.[read more]


5 Innovative and Diverse Uses of Big Data

December 22, 2015 by Daniel Matthews

As we move into 2016, it’s worth looking at how people are using big data to do what they do. It’s exciting. From these real-life cases you can learn a lot about what big data is up to—you’re getting a peek into the workings of companies who are using this stuff in real-time, in different ways. From this peek, you can draw some conclusions about trends for 2016, about how industries are going to be using big data.[read more]


Could Cloud Based Systems Save the World?

December 14, 2015 by Josh Rose

Big data needs big resources. Big resources have big costs - and not just financially. As technologies improve and the Earth spins faster we find ourselves using and needing more resources for the ever growing amounts of data that have now become ingrained into the everyday functioning of our lives.[read more]


Is Big Data Winning or Losing?

December 9, 2015 by Josh Rose

Big data is now used everywhere. AT&T has a database of 312 terabytes, the NSA use 30 million gigabytes a day and Facebook user share 30 billion pieces of content daily. There is big money and big opportunity in big data. Huge scale tools are being created all the time to benefit our existence and to make our lives easier. However these tools can sometimes be easier to cheat than other systems.[read more]