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Lookalike Audiences: How to Find and Engage Them Using Big Data

November 2, 2015 by Josh Knauer

You know your target market better than anybody. You know their age range, gender, income level, education level and just about everything else there is to know. But even armed with such targeted knowledge, you may be missing pockets of potential customers - consumers that don’t fall 100% into your “target market.”[read more]


Wasted Breath: Data Alone Won’t Convince

October 19, 2015 by Paul Barsch

As more organizations adopt fact-based decision making, the mantra of “show me the data” is increasingly prevalent. That’s too bad though, because in trying to persuade an audience regarding your point of view (POV), you will need more than data to convince.[read more]


The Apocalypse of Abundance: 5 Steps to End the Insanity of Information Overload

October 8, 2015 by Luca Scagliarini

If you're like many of the people I know, the things you once enjoyed most about the Internet now make you feel overwhelmed or even left behind because you can't keep up--there's simply too much of everything.[read more]


Leveraging Metadata for (Really) Big Data

September 23, 2015 by Don DeLoach

The word “metadata” has different meanings for different people. Most people think of this as the embodiment of big brother grabbing information about everything we do and say. More fundamentally, metadata is really data that describes other data. In essence, it allows for quicker insight or easier interpretation of the data than one might get from analyzing all of the data at an atomic level.[read more]


Retail Revolution: Should Businesses Invest in Wearables?

September 2, 2015 by Josh Althuser

The way businesses present their products in the market usually relies to the trend showcased by the mainstream media. Different inventions were being introduced either as a means of advancing humanity or in some cases, possibly a trap – making our lives dependent to those things.[read more]


A Closer Look at Gamification in Healthcare

August 25, 2015 by Jessica Oaks

By now it’s very apparent that technology has had a major impact on shaping the general healthcare industry. With smart devices sweeping everyday life, patients and medical staff capitalize on the benefits of connected technology in a multitude of ways. Particularly mobile technology advancements in healthcare have put the integration of gamification at the forefront.[read more]


4 Organizations Making Meaningful Differences for Diversity in Tech

August 18, 2015 by Jonha Revesencio

Many companies will say that there is still a lot of work to be done, but the four organizations listed below are actually taking action and leading the way when it comes to diversity initiatives and opportunities for talented engineers—regardless of gender, race, or nationality.[read more]


Less Dogma Equals Better Decision Making

August 17, 2015 by Paul Barsch

Some of the biggest breakthroughs come as a result of challenging assumptions; especially those that are commonly accepted. But first you'll need to put processes, systems and people in place to continually overcome preconceived notions.[read more]

5 Big Ways Companies Could Use Big Data to Grow Business

August 10, 2015 by Jonha Revesencio

Do you visualize how “big” is big data? Just imagine these scenarios: people can move things around using their smartphones, pet-owners can monitor a dog’s health with software built in the collar, and casinos can monitor gamblers using a sensor.These are just a few examples of how big data works. It is generated in a number of ways we can barely imagine.[read more]


The Internet of Things: Realities of an Interconnected World

July 24, 2015 by Emory Paine

The Internet of Things (IoT) is the name for the growing network of physical devices that include embedded sensors to collect and exchange data with users, manufacturers, or other devices. The Nest thermostat, one well-known example, gathers data on home temperature preferences in order to optimize usage. The Fitbit wearable device, which monitors your physical activity, is another common “thing” contributing to the estimated 127 new things connecting to the Internet every second.[read more]


A Day Late and Big Data Architecture Short

June 29, 2015 by Paul Barsch

In the mad-dash to “do something” in big data without a strategy, IT managers and business users alike seem to continuously jump on the latest technology (today it’s Spark) and thus become inevitable case studies for Gartner’s well documented hype cycle.[read more]


Online Invoicing Solutions: Boring Billing Just Got Better

June 10, 2015 by Vernessa Taylor

Moving internal billing to online invoicing is a smart business decision. The bottom-line similarities between moving IT operations to the cloud and shifting invoicing to the cloud are many. Then there are a few esoteric reasons, like curing boredom, relieving stress, and reducing errors. Advanced features in online invoicing are making the benefits hard to ignore.[read more]


Why the Chief Data Officer is the Hottest Job of the 21st Century

May 20, 2015 by Jeff Brown

Cheif data officer.

In 2012, Harvard Business Review boldly named the Data Scientist “The Sexiest Job of the 21st Century.” In 2013, reporters at CNBC gave the same nod to data analysts, saying it was one of the most sought-after positions. Even U.S. Secretary of Commerce Penny Pritzker came out praising the Chief Data Officer (CDO).[read more]


Why Returning $1 Trillion to Shareholders is a Bad Idea

May 4, 2015 by Paul Barsch

Risky Business column.

With creaking IT infrastructures and under-investment in other areas such as plants, equipment, employee training and more, excessive share buybacks aren't just a flawed strategy; they are a dangerous one for the future health of companies across the globe.[read more]


5 Tips for Streamlining the Supply Chain

April 24, 2015 by Glenn Johnson

Supply chain.

Supply chain efficiency helps an organization reduce costs and speed time-to-market. Fifteen years into the new millennium, it is clear to see that advances in technology, increasing globalization and rising customer expectations have made streamlining the supply chain more important than ever.[read more]