Please enjoy the audio archive from our webinar "The Cutting Edge of Big Data Monetization." The webinar is available in both audio and video format on this page and the slides are available for viewing and download.

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The Cutting Edge of Big Data Monetization


Sponsored by ...
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Big Data carries many definitions, but most agree that it refers to the increased amount of data available to businesses through unstructured channels like social media. Businesses are challenged in their attempts to productively analyze this data, but most are convinced that once subjected to modern analytics, that data will yield revenue...somehow. A recent McKinsey Global Institute study found potential for numerous industries to realize substantial ROI. This exclusive SmartData Collective webinar archive will explore some leading examples of Big Data Analytics being converted into  revenue and cost savings. Some questions considered by our panel were:

  • Who are the shining examples of the monetization of Big Data Analytics?
  • What cultural obstacles within businesses prevent them from making full use of their voluminous data?
  • What advances that have been made this past year in reliable metrics and analytic technique for social data?
  • Beyond numbers and measurement parameters, what else does a business need to do to benefit from that data?
  • Why aren't all enterprises profiting from the latest technology, skills and best practices?
  • Do looming privacy restrictions on data pose a threat to monetization?

About the Panel:

Darryl McDonald EVP, Applications, Business Development & CMO, Teradata Corporation, @Darryl_McDonald
Darryl McDonald is responsible for providing strategic direction for Teradata products, solutions and services and presenting the Teradata brand worldwide to ensure its continued leadership in enterprise data warehousing. McDonald has over 27 years of experience in sales, consulting, marketing and senior management. Known as a dynamic leader who is committed to delivering innovation, McDonald has deep industry and business expertise as well as a broad knowledge of the global marketplace. Darryl has also established himself as a thought leader around the Socialization of Data – the art of mastering, taming and civilizing data so that we can extract insights and truths that propels companies and transforms institutions.
Brian Solis, Principal, Altimeter Group, @briansolis

Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging media on business, marketing, publishing, and culture. His new book, The End Of Business As Usual, looks at the changing consumer landscape, its impact on business and what companies can do to adapt & lead. Solis' previous book, Engage, is regarded as the industry reference guide to build and measure success in the social web.

Robin Carey, CEO & Co-Founder, Social Media Today LLC, Moderator

Robin Carey is the co-founder and CEO of Social Media Today, LLC. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, Carey introduced Social Media Today in 2007 as an online B2B community model, connecting leading influencers across a variety of business conversations.  As one of the first online B2B marketing models, Social Media Today pioneered innovative online strategies to drive customer recruitment, cultivation, engagement and management.